Starting Up

I am on one of the more challenging legs of my journey at the moment. I am in the midst of launching a company and have been in “go” mode a lot more than usual lately. Founding a tech startup has been an adventure I have know for years that I would partake in but it has been nothing like what I had expected.

Like many of the relationships I have had in the past, the most interesting and rewarding part of my relationship with my business has has been the highs and lows. My other bucket lists have inspired and enriched me in other ways but the emotional highs and lows of starting a company stand out in their unmatchable range. Summiting a mountain is fantastic but it is not the same emotional victory as pushing something that existed only in my head out in an interactive form to the entire world. The difference is that this same high is commonly matched with an equally strong low just minutes after moving forward and realizing I just broke my creation. (This happens several times a day. Mostly in a staging environment ;-p)

I am constantly learning new things about code, business and communication processes. I am a big fan of processes (you are reading this on a site called Life Listed after all ;-p) and it has been a lot of fun figuring out both what I need to do and how the heck I am going to do it. More so than in any other project in my life, trying to start a company has put me in situations where I don’t only not know what to do but I also do not know what questions to ask. It is confusing but I am much happier for it.

Even though the numbers in my analytics are low (we haven’t formally launched yet. Thus the lack of a URL in this post. Stay tuned!), the reports are more exciting than the client reports I have analyzed that have show tens of millions of visitors. The reason for this is pretty straightforward. These reports are mine.

One of the odder parts of this experience is that the whole thing is really just a smaller side effect of my bucket list. I am starting a company because I want to give myself the professional flexibility needed to finish my list. It is an attempt to increase my two most important resources (time and money) in the long term by sacrificing the same resources in the short term. It is a gamble that is going to take years to learn if I will ever see rewards.

That is the thing I like most about making my bucket list my highest priority. It regularly leads to side effects that make me a better person. That is a far better result than anything I could have planned.

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  • mike vallano

    That’s good stuff Danny. My wife and I started our own business a few years ago, and while it failed as we had planned it, it was the best career move I could have made. It turned into a freelance biz for my wife that she still does today, and led me to an industry that I love.

    In your case, you’re learning a ton and honing your coding skills. And unlike my endeavor, I have no doubt that your biz will be wildly successful and will free up your time and money so that you can keep rocking your bucket list(s).

    Keep up the good work and I’m looking forward to reading about your successful launch!

    • Thanks Mike :-) So far I am happy with how the process is going. As you alluded to, I don’t know how it will turn out, but I do think that I am better off for having done it.

      Cheers bud!

  • Excellent post Danny! Having a business is similar to having a baby. At first the baby needs a lot of attention, all of which is both challenging and rewarding. One day the baby grows up and it takes care of the parent or it takes on an identity beyond the parent. When it’s all said and done you will either want to have another new baby or a new bucket list!



  • Hey Danny! I like your honesty about the emotional lows. Whoever we are we all have the them… What makes the difference I think is how we react and learn from them! Looking at your path the last year and the experiences your life list brings you really make me think of starting one :)

    All the best with the startup, cheers from Barcelona!

    • Cheers bud! I hope all is well in Barcelona :-) Let me know if I can help with your list creation.

  • I have learned a lot of useful lessons from running my own business. I keep a very careful track of my business spending and never waste money on advertising as it is very easy to do. I have also changed the focus of my business about three times over the last ten years and managed to keep it profitable. I think that some people think that changing your focus is failure but you have to move with the market or else you will be left behind to go bankrupt. Good luck with it, it sounds very exciting.

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