What is Life Listed and Who is Danny Dover?

Life Listed is a blog and community that freely shares strategies and actionable guides on how to complete a Life List, a self-composed list of personal goals with a self-imposed deadline.

Everybody has unwritten or written life goals but are held back by either a lack of time or a lack of money. The Life Listed community specializes in finding and sharing techniques and hacks for overcoming these daily restrictions.

I’m Danny Dover and I obsess over personal goals. In 2010, I made the purpose of my life to complete my 150+ item Life List before my self-imposed deadline of May 25th 2017. At the time of writing I have completed all but 10 items.

All of the writing on Life Listed is presented freely with no outside advertising. If you’d like to support the project, pass it on to someone who might be interested.

Danny Who-Now?

In 2010, Danny Dover assigned a deadline (May 25th 2017) to his life. He was tired of hearing about other people’s exciting lives and decided to jumpstart his own by taking steps to actually live as if the end was in sight.

As he started his journey he quickly realized there were other people on the same path. In order to pool resources, he started Life Listed as a free resource for others in the community.

You can watch his TEDx talk to see the whole story.

Danny Dover’s Background

My story starts out very ordinary and then takes some very unexpected and crazy turns. This is not your typical self improvement tale.

I was born and raised outside of Seattle, Washington in the United States. From a young age I was extremely interested in the Internet and attended the University of Washington in an effort to study it more formally. I bounced around focuses for a while (computer science, informatics and information systems), took all of the Internet related classes I was eligible for and eventually decided to intern at a local Internet marketing startup called SEOmoz.

This is where things accelerated.

The startup I was working for started to do quite well. I was promoted several times and found myself doing Internet marketing consulting for many of the biggest and well known Internet companies (Facebook, AT&T, Microsoft, Yelp, etc..). I started writing a lot of articles on SEOmoz’s blog and as the business grew, the popularity of my articles grew as well. My articles ended up being read (well at least viewed) well over a million times and I was offered a book deal by a major publisher (John Wiley and co.).

Life ListAround the same time, an article I had written was included on one of my final exams at my University. Since it became apparent I was learning more at the startup than I was at school, I dropped out of school to pursue marketing full time. I left and my previous program asked me to come back to speak to my former classmates. Later, I was asked to be a professor at a nearby college and eventually was a guest lecturer at Yale University.

As I started traveling more, I realized I loved the adventure that came with it.

As my job started to suck up all of my time, I started to reevaluate where I was heading. This led to a renewed focus on self improvement and exploration. This turned out to be the single best decision I ever made. My journey through my Life List became the subject of this blog.

After I shifted my focus to optimizing for happiness, I made massive improvements in my life. I lost 60 pounds, ran a marathon, sold/donated my possessions until I owned less than 100 things, paid off all of my debt, became much more spiritual, visited all 7 continents, become a published author, reconnected with my friends and family and became happier than I had ever been before.

As I gained momentum, my journey started to increase in pace. I doubled down on my Life List efforts and moved out of the United States. I first moved to Argentina and made Buenos Aires my base for South America. I spent six of the best months of my life there and finished all of my Life List items on that continent. Next, I moved to Los Angeles to tackle North America. I spent 6 months there and finished the vast majority of my North American Life List items there too. I then moved to Barcelona, Spain to work on my Life List items in Europe. I did the same in Australia and Asia.

This blog chronicles my continued journey.

Professional Bio

Danny Dover is a passionate SEO, influential writer and obsessed Life List completer. He is the author of the best selling book Search Engine Optimization Secrets and was the co-founder of Making it Click, an online education portal. Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).


During Danny’s tenure at AT&T, he increased SEO traffic by 92% for one of the company’s primary web properties (YellowPages.com) and created business partnerships that brought in hundreds of thousands of dollars a month. As Lead SEO at SEOmoz, he helped create a platform (mozscape) that is used today to crawl and download the entire Internet. During the same time, he produced videos and articles that were read and watched more than a million times.

Danny’s expertise has been cited in Time Magazine, NPR, NBC, PC World and has been translated into over 10 languages. He has spoken at Yale, the University of Washington and numerous conferences around the world. According to analytics data, Danny’s written work has been accessed in almost every country in the world.

Danny spends his time checking items off his 150+ item bucket list (more than 95% of which is now complete) and working to become a better storyteller.

How Do I Contact Danny?

I try to make myself as accessible as possible. Please feel free to contact me at any of the accounts listed below.

Interesting Facts

  • The first time I ever said a word, I spoke an entire sentence. I said, “Shut Up, Baby” to my little sister who woke up before me in the crib next to mine.
  • I once was on my own final exam in college when my professor used a blog post I had written (he didn’t realize I was in the class). I got the question wrong because I answered, “The author of this doesn’t know what he is talking about but is likely mildly attractive.” The professor didn’t appreciate the joke.
  • I lived in the Caribbean for a month crewing a sail boat. At one point, I visited an abandoned Disney resort where I almost accidentally burnt down the island. Life Lesson, abandoned hotels are very flammable.
  • Every year I try to do one good act of revenge. My favorite one was completely filling a friend’s room with packing peanuts. I spent a year secretly collecting packing peanuts before filling the room all the way to the ceiling. My friends don’t play pranks on me anymore.
  • I have my SCUBA certification, skydiving license and am an eagle scout.
  • I once toured around Mexico for about a month with a band called Del La Vega. I am in their least popular music video.
  • One time I ate three full sized cherry pies in three minutes to become the pie eating champion of Sammamish, WA. It was awesome.
  • I have flown 919,334 miles (The equivalent of circumnavigating the globe 36.92 times)
  • I have spent 699 days actively traveling (meaning, actually in transit)

Cities That I Have Lived In For 3 Months Or More

  • Seattle, USA
  • Buenos Aires, Argentina
  • Los Angeles, USA
  • Barcelona, Spain
  • Singapore, Singapore
  • Ho Chi Minh City/Saigon, Vietnam
  • Stuttgart, Germany
  • Medellin, Colombia

Inspirations (unordered)